/* Ryan Kalish v3. Base system: designmd.ai "Wellness" kit (spacing, pill buttons,
   square full-bleed media, 22px marketing body, immersive dark hero), recoloured to
   Ryan's palette. Hero pattern from "35mm Talent Makers". Headlines: Fraunces. */
:root{
  --brand:#1B4D3E; --brand-content:#143A2F; --brand-light:#E8F0EC; --brand-bright:#2F7A62;
  --blue:#1E3A5F; --blue-light:#E9EEF5;
  --bg:#FAF7F2; --bg-muted:#F3EFE7; --surface:#FFFFFF;
  --text:#1A1A1A; --muted:#575B57; --subtle:#7A7E79; --border:#E2DDD3;
  --dark:#0E1814; --dark-muted:#16231E; --dark-text-muted:#B7C2BC;
  --serif:"Fraunces",Georgia,serif; --sans:"Inter",system-ui,sans-serif;
  --section:128px; --container:1280px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--bg);color:var(--text);font:18px/1.6 var(--sans);-webkit-font-smoothing:antialiased}
img{display:block;max-width:100%}
a{color:var(--brand)}
h1,h2,h3,h4{font-family:var(--serif);font-weight:600;letter-spacing:-.02em;margin:0 0 .45em;line-height:1.1}
.display{font-size:clamp(3rem,7.2vw,6rem);line-height:1.02}
h2{font-size:clamp(2.2rem,4.4vw,3.75rem)}
h3{font-size:clamp(1.4rem,2vw,1.75rem);line-height:1.2}
.lead{font-size:clamp(1.15rem,1.6vw,1.375rem);line-height:1.6;color:var(--muted)}
.overline{font:700 .82rem/1 var(--sans);letter-spacing:.12em;text-transform:uppercase;color:var(--brand);margin-bottom:18px}
.container{max-width:var(--container);margin:0 auto;padding:0 32px}
.measure{max-width:720px}
.center{text-align:center}.center .measure{margin-left:auto;margin-right:auto}
section{padding:var(--section) 0}
@media(max-width:820px){:root{--section:80px}.container{padding:0 22px}}

/* topbar */
.topbar{position:sticky;top:0;z-index:40;background:rgba(250,247,242,.92);backdrop-filter:blur(10px);border-bottom:1px solid var(--border)}
.topbar .container{display:flex;align-items:center;justify-content:space-between;height:68px;gap:24px}
.brand{font:600 1.3rem var(--serif);color:var(--text);text-decoration:none;letter-spacing:-.01em;line-height:1.1}
.brand small{display:block;font:600 .62rem var(--sans);letter-spacing:.14em;text-transform:uppercase;color:var(--subtle);margin-top:2px}
.navlinks{display:flex;align-items:center;gap:30px;list-style:none;margin:0;padding:0}
.navlinks a{color:var(--text);text-decoration:none;font-size:.95rem;padding:10px 0;display:inline-block}
.navlinks a:hover{color:var(--brand)}
.navlinks .btn{padding:11px 22px;color:#fff}
.menu-btn{display:none;background:none;border:0;font-size:1.6rem;cursor:pointer;padding:8px}
@media(max-width:900px){
  .menu-btn{display:block}
  .navlinks{display:none;position:absolute;top:68px;left:0;right:0;flex-direction:column;align-items:flex-start;background:var(--bg);padding:12px 22px 24px;gap:4px;border-bottom:1px solid var(--border)}
  .topbar.open .navlinks{display:flex}
}

/* buttons: always a pill */
.btn{display:inline-flex;align-items:center;gap:8px;border-radius:128px;padding:16px 30px;font:600 .98rem var(--sans);text-decoration:none;border:2px solid transparent;cursor:pointer;transition:background .2s,color .2s,border-color .2s}
.btn-primary{background:var(--brand);color:#fff}
.btn-primary:hover{background:var(--brand-content)}
.btn-inverse{background:#fff;color:var(--brand-content)}
.btn-inverse:hover{background:var(--brand-light)}
.btn-ghost-light{background:transparent;color:#fff;border-color:rgba(255,255,255,.7)}
.btn-ghost-light:hover{background:rgba(255,255,255,.12)}
.btn-ghost{background:transparent;color:var(--brand);border-color:var(--brand)}
.btn-ghost:hover{background:var(--brand-light)}
.btns{display:flex;gap:14px;flex-wrap:wrap}
.center .btns{justify-content:center}

/* hero: immersive, full-bleed, headline bottom-left */
.hero{position:relative;min-height:min(92vh,900px);display:flex;align-items:flex-end;color:#fff;background:var(--dark);overflow:hidden}
.hero-media{position:absolute;inset:0;display:grid;grid-template-columns:1fr 1fr}
.hero-media img{width:100%;height:100%;object-fit:cover}
.hero-media img:first-child{object-position:center 30%;filter:grayscale(.35) contrast(1.05)}
.hero-media img:last-child{object-position:center 35%}
.hero::after{content:"";position:absolute;inset:0;background:linear-gradient(90deg,rgba(14,24,20,.72) 0%,rgba(14,24,20,.35) 55%,rgba(14,24,20,0) 75%),linear-gradient(180deg,rgba(14,24,20,.1) 0%,rgba(14,24,20,.3) 45%,rgba(14,24,20,.9) 100%)}
.hero .container{position:relative;z-index:1;width:100%;padding-bottom:72px;padding-top:160px}
.hero .overline{color:#CFE3D9}
.hero h1{color:#fff;max-width:13ch}
.hero .lead{color:#E4ECE7;max-width:640px;margin:0 0 34px}
.tag{position:absolute;z-index:1;top:24px;font:600 .72rem var(--sans);letter-spacing:.16em;text-transform:uppercase;color:#fff;background:rgba(14,24,20,.55);padding:7px 12px;border-radius:128px}
.tag.then{left:24px}.tag.now{left:calc(50% + 24px)}
@media(max-width:820px){
  .hero{min-height:88vh}
  .hero-media{grid-template-columns:1fr}
  .hero-media img:first-child,.tag.then{display:none}
  .tag.now{left:22px}
  .hero .container{padding-bottom:44px}
}

/* proof bar */
.proofbar{background:var(--dark);color:#fff;padding:44px 0;border-top:1px solid rgba(255,255,255,.08)}
.proofbar .grid{display:grid;grid-template-columns:repeat(4,1fr);gap:24px}
.proofbar b{display:block;font:600 clamp(1.8rem,3vw,2.6rem)/1 var(--serif);margin-bottom:8px}
.proofbar span{font-size:.92rem;color:var(--dark-text-muted)}
@media(max-width:820px){.proofbar .grid{grid-template-columns:1fr 1fr;gap:28px}}

/* then / now */
.split{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:center}
.split.rev .media{order:2}
.media img{width:100%;aspect-ratio:4/5;object-fit:cover}
.media.wide img{aspect-ratio:4/3}
.pair-media{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.pair-media img{aspect-ratio:3/4;width:100%;object-fit:cover}
.split p{color:var(--muted)}
@media(max-width:820px){.split{grid-template-columns:1fr;gap:32px}.split.rev .media{order:0}}

/* full-bleed gallery */
.gallery{display:grid;grid-template-columns:repeat(3,1fr);gap:4px;margin-top:56px}
.gallery figure{margin:0;position:relative;overflow:hidden}
.gallery img{width:100%;aspect-ratio:1;object-fit:cover;transition:transform .6s}
.gallery figcaption{position:absolute;left:16px;bottom:14px;color:#fff;font:600 .85rem var(--sans);text-shadow:0 1px 8px rgba(0,0,0,.6)}
@media(prefers-reduced-motion:no-preference){.gallery figure:hover img{transform:scale(1.04)}}
@media(max-width:820px){.gallery{grid-template-columns:1fr 1fr}}
.dark{background:var(--dark);color:#fff}
.dark h2,.dark h3{color:#fff}
.dark .lead,.dark p{color:var(--dark-text-muted)}
.dark .overline{color:#8FC2AC}
.quote-line{font:500 italic clamp(1.5rem,3vw,2.4rem)/1.3 var(--serif);color:#fff!important;margin:56px auto 0;max-width:820px;text-align:center}

/* cards */
.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:56px}
.card{background:var(--surface);border:1px solid var(--border);border-radius:16px;overflow:hidden;display:flex;flex-direction:column}
.card img{width:100%;aspect-ratio:16/10;object-fit:cover}
.card .body{padding:28px;display:flex;flex-direction:column;flex:1}
.card p{color:var(--muted);flex:1}
.card .meta{font:700 .76rem var(--sans);letter-spacing:.1em;text-transform:uppercase;color:var(--blue);margin-bottom:10px}
.card .btn{align-self:flex-start;margin-top:12px}
@media(max-width:900px){.cards{grid-template-columns:1fr}}

/* is this you */
.checks{list-style:none;padding:0;margin:32px 0 0;display:grid;grid-template-columns:1fr 1fr;gap:18px 40px}
.checks li{padding-left:36px;position:relative;font-size:1.08rem}
.checks li::before{content:"";position:absolute;left:0;top:5px;width:20px;height:20px;border-radius:50%;background:var(--brand-light);box-shadow:inset 0 0 0 6px var(--brand)}
@media(max-width:820px){.checks{grid-template-columns:1fr}}

/* testimonials (3-up) */
.tgrid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:48px}
.tcard{background:var(--surface);border:1px solid var(--border);border-radius:16px;padding:32px}
.tcard .mark{font:600 3rem/1 var(--serif);color:var(--brand)}
.tcard p{font-family:var(--serif);font-size:1.1rem;line-height:1.5}
@media(max-width:900px){.tgrid{grid-template-columns:1fr}}

/* books */
.books{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-top:48px}
.book{display:grid;grid-template-columns:120px 1fr;gap:24px;background:var(--surface);border:1px solid var(--border);border-radius:16px;padding:28px}
.cover{background:var(--brand);color:#fff;aspect-ratio:3/4;padding:14px 12px;display:flex;flex-direction:column;justify-content:space-between;border-radius:2px 6px 6px 2px;box-shadow:inset 6px 0 0 rgba(0,0,0,.2)}
.cover.blue{background:var(--blue)}
.cover b{font:600 1rem/1.15 var(--serif)}
.cover small{font:600 .58rem var(--sans);letter-spacing:.12em;text-transform:uppercase;opacity:.8}
.book p{color:var(--muted);font-size:.98rem}
@media(max-width:900px){.books{grid-template-columns:1fr}.book{grid-template-columns:90px 1fr}}

/* forms */
form{display:flex;flex-direction:column;gap:12px}
.row{display:grid;grid-template-columns:1fr 1fr;gap:12px}
@media(max-width:600px){.row{grid-template-columns:1fr}}
input,textarea,select{font:inherit;font-size:1rem;padding:14px 16px;border:1px solid #CFC9BD;border-radius:8px;background:#fff;width:100%;color:var(--text)}
input:focus,textarea:focus,select:focus{outline:2px solid var(--brand-bright);border-color:var(--brand)}
textarea{min-height:140px;resize:vertical}
form .btn{align-self:flex-start}
.thanks{display:none;padding:16px 18px;background:var(--brand-light);border-radius:8px;color:var(--brand-content)}
.form-done form{display:none}.form-done .thanks{display:block}
.panel{background:var(--surface);border:1px solid var(--border);border-radius:24px;padding:40px}
@media(max-width:600px){.panel{padding:26px}}

/* page hero (inner pages) */
.phero{position:relative;color:#fff;background:var(--dark);min-height:min(72vh,660px);display:flex;align-items:flex-end;overflow:hidden}
.phero img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.phero::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(14,24,20,.2),rgba(14,24,20,.9))}
.phero .container{position:relative;z-index:1;width:100%;padding-top:140px;padding-bottom:64px}
.phero h1{color:#fff;font-size:clamp(2.6rem,6vw,5rem);max-width:16ch}
.phero .lead{color:#E4ECE7;max-width:640px}
.phero .overline{color:#CFE3D9}

/* lists, steps, faq */
.topics{margin-top:40px;border-top:1px solid var(--border)}
.topic{display:grid;grid-template-columns:80px 1fr;gap:24px;padding:32px 0;border-bottom:1px solid var(--border)}
.topic .n{font:600 1.6rem var(--serif);color:var(--brand)}
.topic p{color:var(--muted);margin:0}
details{border-bottom:1px solid var(--border);padding:20px 0}
summary{font:600 1.15rem var(--serif);cursor:pointer}
details p{color:var(--muted);margin:12px 0 0}
.facts{display:grid;grid-template-columns:repeat(3,1fr);border:1px solid var(--border);border-radius:16px;background:#fff;margin:32px 0;overflow:hidden}
.facts div{padding:20px 24px;border-right:1px solid var(--border)}
.facts div:last-child{border-right:0}
.facts b{display:block;font:700 .72rem var(--sans);letter-spacing:.12em;text-transform:uppercase;color:var(--blue);margin-bottom:6px}
@media(max-width:700px){.facts{grid-template-columns:1fr}.facts div{border-right:0;border-bottom:1px solid var(--border)}}
.badge{display:inline-block;background:var(--brand-light);color:var(--brand-content);border-radius:128px;padding:5px 12px;font:600 .78rem var(--sans)}
.todo{display:inline-block;background:#FFF4D6;color:#7A5600;border:1px dashed #D9B45A;border-radius:6px;font:600 .72rem/1.4 var(--sans);padding:3px 8px;vertical-align:middle}
.strip{display:grid;grid-template-columns:repeat(4,1fr);gap:4px}
.strip img{width:100%;aspect-ratio:3/4;object-fit:cover}
@media(max-width:820px){.strip{grid-template-columns:1fr 1fr}}
.prose p{font-size:1.15rem;line-height:1.75;color:#33352F}
.prose h3{margin-top:2em;color:var(--brand)}
.pull{border-left:4px solid var(--brand);padding:4px 0 4px 24px;font:500 italic 1.5rem/1.45 var(--serif);margin:48px 0;color:var(--text)}

/* closing band */
.band{background:var(--brand);color:#fff;text-align:center}
.band h2{color:#fff}.band .lead{color:#D5E6DD}

/* footer */
footer{background:var(--dark);color:var(--dark-text-muted);padding:80px 0 40px}
.fgrid{display:grid;grid-template-columns:1.6fr 1fr 1fr;gap:48px;margin-bottom:56px}
footer h4{font:700 .72rem var(--sans);letter-spacing:.14em;text-transform:uppercase;color:#8FC2AC;margin:0 0 14px}
footer a{color:#fff;text-decoration:none;display:block;padding:4px 0}
footer .fbrand{font:600 1.8rem var(--serif);color:#fff;margin-bottom:10px}
footer .base{border-top:1px solid rgba(255,255,255,.12);padding-top:24px;font-size:.85rem;display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px}
@media(max-width:820px){.fgrid{grid-template-columns:1fr}}
.sticky{display:none}
@media(max-width:820px){.sticky{display:block;position:fixed;left:12px;right:12px;bottom:12px;z-index:30;text-align:center;background:var(--brand);color:#fff;padding:15px;border-radius:128px;font-weight:600;text-decoration:none;box-shadow:0 8px 24px rgba(0,0,0,.25);opacity:0;pointer-events:none;transform:translateY(20px);transition:.25s}.sticky.show{opacity:1;pointer-events:auto;transform:none}}
@media(max-width:820px){.hero::after{background:linear-gradient(180deg,rgba(14,24,20,.25) 0%,rgba(14,24,20,.6) 35%,rgba(14,24,20,.93) 70%)}}
.phero.side img{left:auto;right:0;width:46%;object-position:center 30%}
.phero.side::after{background:linear-gradient(90deg,var(--dark) 0%,var(--dark) 52%,rgba(14,24,20,.25) 66%,rgba(14,24,20,0) 100%)}
@media(max-width:820px){.phero.side img{width:100%}.phero.side::after{background:linear-gradient(180deg,rgba(14,24,20,.2),rgba(14,24,20,.92))}}
/* Phone: photo on top, text below on solid dark. No text over images. */
@media(max-width:820px){
  .hero,.phero{display:block;min-height:0}
  .hero::after,.phero::after,.phero.side::after{display:none}
  .hero-media{position:relative;inset:auto;height:min(48vh,380px);grid-template-columns:1fr 1fr}
  .hero-media img:first-child{display:block}
  .tag.then{display:inline-block;left:12px;top:12px}.tag.now{left:calc(50% + 12px);top:12px}
  .hero .container,.phero .container{padding:36px 22px 48px}
  .hero h1.display{font-size:2.6rem;line-height:1.05;max-width:none}
  .hero .lead,.phero .lead{font-size:1.08rem;margin-bottom:26px}
  .phero img,.phero.side img{position:relative;inset:auto;width:100%;height:min(46vh,360px)}
  .phero h1{font-size:2.3rem;max-width:none}
  .btns .btn{flex:1 1 auto;justify-content:center}
}

/* ===== v4: single cinematic hero, credential line, editorial story, manifesto ===== */
.hero2{padding:16px 16px 0}
.hero2 .frame{position:relative;border-radius:28px;overflow:hidden;min-height:min(86vh,860px);display:flex;align-items:flex-end;background:var(--dark)}
.hero2 img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center 28%}
.hero2 .frame::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(14,24,20,0) 35%,rgba(14,24,20,.55) 62%,rgba(14,24,20,.9) 100%)}
.hero2 .copy{position:relative;z-index:1;padding:0 64px 64px;max-width:900px;color:#fff}
.hero2 h1{color:#fff;font-size:clamp(2.8rem,6vw,5.4rem);line-height:1.02;margin-bottom:20px}
.hero2 .lead{color:#E4ECE7;max-width:560px;margin:0 0 30px}
.textlink{color:#fff;font-weight:600;text-decoration:none;align-self:center;padding:12px 6px;border-bottom:1px solid rgba(255,255,255,.5)}
.textlink:hover{border-color:#fff}
.textlink.dark-link{color:var(--brand);border-color:var(--brand);display:inline-block;margin-top:8px}
@media(max-width:820px){
  .hero2{padding:10px 10px 0}
  .hero2 .frame{display:block;min-height:0;background:transparent;border-radius:22px}
  .hero2 img{position:relative;height:min(56vh,440px);border-radius:22px}
  .hero2 .frame::after{display:none}
  .hero2 .copy{padding:28px 12px 8px;color:var(--text)}
  .hero2 h1{color:var(--text);font-size:2.5rem}
  .hero2 .lead{color:var(--muted);font-size:1.08rem}
  .hero2 .btn-inverse{background:var(--brand);color:#fff}
  .hero2 .textlink{color:var(--brand);border-color:var(--brand)}
}

.credline{padding:30px 0;border-bottom:1px solid var(--border)}
.credline .container{display:flex;flex-wrap:wrap;justify-content:center;gap:10px 0}
.credline span{font:600 .8rem var(--sans);letter-spacing:.12em;text-transform:uppercase;color:var(--muted);padding:0 18px;border-left:1px solid var(--border)}
.credline span:first-child{border-left:0;color:var(--brand)}
@media(max-width:820px){.credline .container{justify-content:flex-start}.credline span{padding:0 12px;font-size:.7rem}}

.story{display:grid;grid-template-columns:1.1fr 1fr;gap:72px;align-items:center}
.story-media{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.story-media figure{margin:0}
.story-media figure:last-child{margin-top:64px}
.story-media img{width:100%;aspect-ratio:3/4;object-fit:cover;border-radius:16px}
.story-media figcaption{font:600 .72rem var(--sans);letter-spacing:.12em;text-transform:uppercase;color:var(--subtle);margin-top:10px}
@media(max-width:820px){.story{grid-template-columns:1fr;gap:36px}.story-media figure:last-child{margin-top:32px}}

.manifesto{background:var(--bg-muted)}
.manifesto .big{font:500 clamp(1.9rem,3.6vw,3.2rem)/1.2 var(--serif);letter-spacing:-.015em;max-width:980px;margin:0 0 28px;color:var(--text)}
.manifesto .big em{color:var(--brand);font-style:italic}
.manifesto .lead{max-width:680px;margin-bottom:32px}
.hero2 img{object-position:center 46%}
.hero2 .frame::after{background:linear-gradient(180deg,rgba(14,24,20,0) 30%,rgba(14,24,20,.5) 55%,rgba(14,24,20,.92) 100%)}
.hero2 h1{font-size:clamp(2.6rem,5vw,4.6rem)}
@media(max-width:820px){.hero2 img{object-position:center 30%}.credline .container{display:grid;grid-template-columns:1fr 1fr;gap:10px 16px}.credline span{border-left:0;padding:0}.credline span:last-child{grid-column:1/-1}}
.hero2 .frame::after{background:linear-gradient(90deg,rgba(14,24,20,.55) 0%,rgba(14,24,20,.15) 45%,rgba(14,24,20,0) 65%),linear-gradient(180deg,rgba(14,24,20,0) 30%,rgba(14,24,20,.5) 55%,rgba(14,24,20,.92) 100%)}
.cards{grid-template-columns:repeat(4,1fr);gap:20px}
.card .body{padding:24px}
@media(max-width:1100px){.cards{grid-template-columns:1fr 1fr}}
@media(max-width:640px){.cards{grid-template-columns:1fr}}
.dark .panel h3{color:var(--text)}.dark .panel p{color:var(--muted)}
.s9-tag{font:500 italic clamp(1.4rem,2.4vw,2rem)/1.3 var(--serif);color:#CFE3D9!important;margin:-6px 0 22px}
.hp{position:absolute;left:-9999px;opacity:0;height:0;width:0}
.form-error{color:#9b2c2c;font-size:.95rem;margin:4px 0 0}